Enterprise Architect · Author · Practitioner
I developed the Fit-for-Purpose EA framework — and I help organizations apply it. TOGAF® and SAP Certified EA Practitioner with 25+ years of field experience, including a landmark SAP implementation serving operations across 40 country entities.
Publications & Course
The books and course are entry points into the Fit-for-Purpose framework — the foundation for the consulting and training work that applies it to your organization's real challenges.
The practitioner framework for configuring every architectural effort precisely to its context. Built on three pillars, six engagement archetypes, and 18 failure patterns — developed through 25+ years of field engagement.
฿699 incl. shipping · Thailand only
A novel about organizations as built things — with load-bearing walls, structural dependencies, and the persistent gap between a capability that is present and a capability that is structurally deployed. No prior EA knowledge required.
฿349 incl. shipping · Thailand only
About
Founder · Enterprise Architecture Practitioner · Author, Fit-for-Purpose EA · Bangkok, Thailand
I developed the Fit-for-Purpose EA framework after 25 years of field work — and I now help organizations apply it through training programmes, consulting engagements, and published work.
During a 13-year career at Accenture, I led the architecture for a landmark SAP implementation serving operations across 40 country entities and 50+ legal entities. I currently serve as Adjunct Lecturer at Chulalongkorn University, teaching Enterprise Architecture in the Computer Engineering and Digital Technology program (CEDT) and Business Intelligence Systems at Chulalongkorn Business School.
My doctoral research examined how project manager centrality shapes software development team performance — generating insights I continue to apply in enterprise architecture governance and delivery program advisory.
Academic Activities
Bringing field experience directly into the classroom — from enterprise architecture practice to business intelligence and AI strategy.
A full-semester course structured around the Fit-for-Purpose concept as the organizing lens for every EA decision — training students to configure architectural thinking to context, drawing on more than two decades of field engagement across industries and geographies.
Two guest sessions covering how organizations translate data strategy into operational decisions, where BI initiatives fail, and what separates analytics that drives action from analytics that generates reports. Topics included Predictive Analytics and applied Machine Learning scoping in real engagement contexts.
Services
The books and Udemy course introduce the framework. Training and consulting are where it gets applied to your organization's real challenges — with the same level of expertise you would expect from the top consulting firms, delivered personally by the person who built the framework.
Four structured programmes ranging from a one-day executive strategy session to a two-day transformation programme with a live applied workshop on Day 2. Each programme is built on the Fit-for-Purpose EA framework and customised to your organization's context. Suitable for corporate teams, government institutions, and organizations of any size.
View all Training Programmes →Five consulting engagements covering EA diagnostic and maturity assessment, governance design, ongoing advisory retainer, EA × Agentic AI advisory, and architecture decision support. In consulting engagements I am accountable for a specific deliverable — not just the quality of the learning experience.
View all Consulting Services →Every organization's context is different. Tell me about your situation and I will respond with what makes sense for you. Thai or English — both are fine.
View Services & Submit Enquiry →The practitioner framework for configuring every architectural engagement precisely to its context. Three pillars, six archetypes, and 18 failure patterns — distilled from 25+ years of field experience.
Explore the Framework →Insights
Perspectives on enterprise architecture practice, organizational thinking, and the gap between frameworks and field reality.
Questions about the books, the framework, or training and consulting services? Please reach out — or use the full enquiry form on the Services page.
By accessing raschada.com you agree to these Terms.
All content is the intellectual property of the Author, protected under Thai copyright law. Brief excerpts under 100 words may be quoted for non-commercial purposes with attribution.
Content is for general informational and educational purposes only. Nothing constitutes professional EA, legal, or financial advice.
These Terms are governed by the laws of the Kingdom of Thailand.
Dr. Raschada Nootjarat · contact@raschada.com
raschada.com is operated by Dr. Raschada Nootjarat, Bangkok, Thailand. Data Controller under Thailand's PDPA B.E. 2562 (2019). Contact: contact@raschada.com
Forms collect name, email, and message content to respond to your submission only. Data is not shared with third parties or added to mailing lists.
Contact contact@raschada.com to exercise data rights. We respond within 30 days.